The special Guest Speaker 3
Theofanis Varvoglis has a PhD in Marketing from Virginia Tech and specializes in Marketing Strategy and Entrepreneurial Decision Making. He is also an internationally certified mediator specializing in corporate disputes. He has been a professor of Marketing at San Diego State University, California, USA, adjunct professor at the University of Macedonia and the University of the Aegean in Greece, and Chair of the Business School at the American College of Thessaloniki. Since 2017 he is professor of Marketing at the AUA. He teaches Trust in the general education context and supervises the annual student conference on Trust. Essays and articles of his have been published in American, European, and Greek publications, and he has appeared on American and Greek television on issues relating to Marketing. He has implemented and coordinated studies and research in the private sector both domestically and abroad on education, strategy for corporations, startups, and not-for-profit organizations.
Speech description: Trust within a company affects not only company performance but people’s lives as well. Prioritizing trust and building trust conditions and trust mechanisms becomes essential. In this presentation we will be looking at the impact and the ways to manage and achieve a more trustful environment.
